Ads Cabinet

Promote a public selection on Facebook and Instagram straight from Selekto. You pay in credits, Selekto places the ad on your behalf, and leads land in your CRM. Available on any plan. Package prices in credits are shown in the wizard.

Before you start

The selection is in For anyone mode and finished on the Desk (Boost is greyed out on an unfinished draft)
Your licence is verified against the registry in Settings → Company → Licence (see Moderation & Licence)
You have enough credits for the package – plan and purchased credits both count, plan credits are spent first
Email notifications work; Telegram is recommended so leads reach you instantly
The selection and its listings passed moderation

Launching a campaign

Press Boost on the selection (in Selections, on the Desk or on the selection page), or open Ads and start a new campaign
Selection & ad – choose the selection and build the ad: Best frame (AI picks the strongest photo and sharpens it), One photo, Collage of three, an AI-drawn backdrop, or upload your own banner. The text is drafted for you. Credits are charged for generation. Sale and rent are advertised separately: if the selection has homes for both, you are asked which to promote, and those homes go into a new selection for the ad while the original stays as it is. With fewer than 3 homes you are offered more of the same kind from your portfolio
Audience – country, region, city or a point with a radius (at least 17 km for housing ads), optional interests, a package of 7, 14 or 30 days and a daily budget in credits. Each package shows its range; the price is the daily budget times the days. The minimums differ for sale and rent and are based on a typical cost per enquiry, so a short package starts higher per day than a long one. The slider starts at the Recommended budget; you can go down to the package minimum. A small area has a lower top of the range: above it people there would see the ad more than about six times a week, so widen the area to spend more. If the balance is short, the price turns red and Top up buys exactly the missing amount and brings you back to the same draft
Launch – check the summary and the preview, tick the confirmation and press Authorise placement. Nothing is charged until Meta approves the ad

What happens next

After Authorise placement: In review by Selekto → In review by Meta → Approved → Running → Finished. Package days count from the moment Meta approves
Rejected – nothing is charged, the reserved credits return to your balance
The listing shown in the ad is placed first in the selection
While the campaign is in review or running, the selection and its listings are locked – pause the campaign to edit them
Pause on the campaign screen stops the package clock (up to 14 days in total); from a pause you can finish early and get the undelivered share back in credits, to the same kind of credits it was paid with
If people in the area start seeing the ad too often and click less, you get an email and a note on the campaign screen. The budget is not changed; for the next campaign widen the area or use a new photo
If the ad platform limits us, the Ads section says so: new campaigns may be paused for a while, running ones keep going unless advertising is paused as a whole. Nothing is charged for a campaign that has not started, and we email you when it is back

Leads

A lead is a visitor who left their contact details in the Book a viewing form. A tap on your phone, WhatsApp or Telegram button is counted separately as a contact tap: you see how many there were, but it is not a lead, because the visitor left no details. After the form the visitor answers a short qualification chat in their own language. You get the lead instantly in Telegram and by email; the answers and the Hot / Warm / Cold rating are added to it as the visitor answers, and they also fill the client card.

What the numbers mean

The Ads list shows Shown, Opened, Leads and Contact taps per campaign; the campaign screen adds visits, likes, enquiries, spend and cost per enquiry. Statistics refresh every 10 minutes on the first day, then hourly. A weekly digest arrives on Mondays and a summary email when the campaign finishes.

Housing ads follow Meta's special category rules: no targeting by age, gender or a narrow radius. Your licence line is printed on every ad, as the law requires.

Ads Cabinet

Before you start

The selection is in For anyone mode and finished on the Desk (Boost is greyed out on an unfinished draft)

Your licence is verified against the registry in Settings → Company → Licence (see Moderation & Licence)

You have enough credits for the package – plan and purchased credits both count, plan credits are spent first

Email notifications work; Telegram is recommended so leads reach you instantly

The selection and its listings passed moderation

Launching a campaign

Press Boost on the selection (in Selections, on the Desk or on the selection page), or open Ads and start a new campaign

Selection & ad – choose the selection and build the ad: Best frame (AI picks the strongest photo and sharpens it), One photo, Collage of three, an AI-drawn backdrop, or upload your own banner. The text is drafted for you. Credits are charged for generation. Sale and rent are advertised separately: if the selection has homes for both, you are asked which to promote, and those homes go into a new selection for the ad while the original stays as it is. With fewer than 3 homes you are offered more of the same kind from your portfolio

Audience – country, region, city or a point with a radius (at least 17 km for housing ads), optional interests, a package of 7, 14 or 30 days and a daily budget in credits. Each package shows its range; the price is the daily budget times the days. The minimums differ for sale and rent and are based on a typical cost per enquiry, so a short package starts higher per day than a long one. The slider starts at the Recommended budget; you can go down to the package minimum. A small area has a lower top of the range: above it people there would see the ad more than about six times a week, so widen the area to spend more. If the balance is short, the price turns red and Top up buys exactly the missing amount and brings you back to the same draft

Launch – check the summary and the preview, tick the confirmation and press Authorise placement. Nothing is charged until Meta approves the ad

What happens next

After Authorise placement: In review by Selekto → In review by Meta → Approved → Running → Finished. Package days count from the moment Meta approves

Rejected – nothing is charged, the reserved credits return to your balance

The listing shown in the ad is placed first in the selection

While the campaign is in review or running, the selection and its listings are locked – pause the campaign to edit them

Pause on the campaign screen stops the package clock (up to 14 days in total); from a pause you can finish early and get the undelivered share back in credits, to the same kind of credits it was paid with

If people in the area start seeing the ad too often and click less, you get an email and a note on the campaign screen. The budget is not changed; for the next campaign widen the area or use a new photo

If the ad platform limits us, the Ads section says so: new campaigns may be paused for a while, running ones keep going unless advertising is paused as a whole. Nothing is charged for a campaign that has not started, and we email you when it is back

Leads

What the numbers mean

Housing ads follow Meta's special category rules: no targeting by age, gender or a narrow radius. Your licence line is printed on every ad, as the law requires.