Pixels & Tracking

If you run your own advertising campaigns, point them at a public selection and let Selekto inject your tracking pixels. Advertising from Selekto itself is described in Ads Cabinet. Both switches exist only on For anyone selections.

Two switches

• Search – lets search engines index the page so it can also be found organically. Off by default
• Pixels (Ads tracking in the selection editor) – the master switch. While it is off your pixel IDs are kept but nothing is injected. Off by default

Supported pixels

• Meta Pixel – copy the ID from Meta Events Manager. Setup guide: Meta Pixel
• Google Analytics 4 – the measurement ID looks like G-XXXXXXXXXX and lives in Google Analytics. Where to find it: GA4 measurement ID
• TikTok Pixel – copy the ID from TikTok Ads Manager. Setup guide: TikTok Pixel

Meta Conversions API

Browser pixels are routinely blocked by ad blockers, so a share of your conversions never reaches Meta. Selekto can also send the same events server-to-server through the Meta Conversions API. Save a CAPI pixel once – pixel ID plus access token – in Settings → Integrations and attach it to as many selections as you like.

Setting it up

1. On the Desk open the Preview step and turn on Pixels – or open the selection editor and expand Advanced — visibility & marketing
2. Paste the IDs for the platforms you advertise on – one, two or all three
3. For server-side tracking pick your CAPI pixel in the selection editor
4. Point your ad campaign at the selection link

If events are not arriving

• Pixels only load after the visitor grants Marketing cookie consent. Until they do, nothing fires – this is required by GDPR and is not a fault
• Preview mode never fires pixels, so your own test opens cannot pollute campaign data. Verify with the real public link
• Pixels must be on – saved IDs on their own do nothing
• For client selections never carry pixels or indexing; while a Selekto ad campaign runs, both switches are locked